Spring means different things to everyone. For most it is the earth re-awakening from it’s Winter nap. A re-birth so to speak. For photographers it means proms, formals, Senior portraits, engagement portraits and the like. This year I am trying to expand into the prom and Senior portrait arena. I ran a contest earlier this year for Seniors where they could win a photo shoot and some prints. I sent out mailers and had my girlfriend’s daughter distribute some post cards around the school. It went ok but I found the response rather minimal. I only got about 10 responses. A little disappointing but hey it’s just the first year trying this. So I am going to take a much different approach next year. I’m going to find about 4 or 5 students from each of the area high schools and recruit them for this work. I plan on providing them with their own photo shoot and print package as well as their very own Rep Cards. All of this in exchange for a minimum number of referrals that turn into actual paying customers. We’ll give that a try and see how that works. I have attended a couple of webinars where other photographers have used this approach and apparently been very successful with it. Plus having this knowledge under my belt will help me get a bit of a jump start on it for next year.
In the meantime here’s a couple of shots of Emily and her friends before they left for their Junior Prom.