‘Twas the Day/Night Before

Haven’t blogged in a couple of days.  Not a whole log going on.  Finalizing accounting for the year.  Trying to get some sort of game plan together for 2014.  I really need to step-up my game next year.  I fully realize that I’m going to have to be much more aggressive in my marketing and try even harder to separate myself from the masses.  Not quite sure how but it has to happen.  Next year marks 3 years I’ve been doing this as my sole income.  While not quite unsuccessful, I really need to be more successful.  The real estate market is doing much better and I really hope to increase the number of shoots I do 2014.  But I do need to find other sources of income.  I am really going to push the architectural aspect.  I’m sure there is a little confusion when I say that.  Most people would be asking, “Aren’t real estate and architecture the same thing?”  Well not really.  Over the past year or so I’ve come to some really profound realizations regarding the delineation between the two.  First is to understand that for realtors the images are just another tool.  One that they aren’t going to care about after the property is sold.  Secondly realtors don’t really care about how good your images are.  As long as they are better than they can take with their point and shoot that’s all that matters.  Thirdly because the initial cost comes out of their pocket, they don’t want to spend a lot of money.  I’ve done some research on this and the national average price for a real estate shoot is $300.  That is for 20-25 images.  When you break this down to a per image price it is $12-$15.  Remember that’s for unlimited usage.  Which usually includes, MLS, Realtors website, print brochures, and God knows what else.  As for architectural.  These are typically for portfolios, advertising, magazine spreads.  These images will be used for years by the architect, builder, or designer.  A much different area.  As a photographer you get to spread your creative wings a little and can really craft an image.  These clients are considerably more discerning when it comes to the quality of image they want.  This is where you can really show off your talents as a photographer and create that special image.  These clients are also willing to pay for that creativity.  I would really love the opportunity to spend several days photographing a property.  Waiting for the light to be just right in each room.  With real estate you never get that opportunity.  Because of the cost limitations you can’t afford to scout the property and wait for the right time of day to shoot each room and spend all day at the property.  Personally I like to limit my on-site time to no more than 3 hours when doing a real estate shoot.  This way I can get  two done in a day when I have to.

Well here’s to a great 2014.  Happy Holidays, Merry Christmas, Happy New Year!!

Westtown Demo_V2I’ll leave you with the Holiday ad I did for Westtown Township.

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