Today I had something quite unexpected happen. I woke this morning to a notification from my Flickr account that I had a new follower. And just any new follower. It was a photographer whose work I really admire. He’s mainly known for his avant garde style in the fashion world. His name is Frank Doorhof. Here’s a link to his Flickr account; https://www.flickr.com/photos/frankdoorhof and his web site; http://www.frankdoorhof.com. I think you’ll be very impressed if you haven’t seen his work already. It’s some pretty cool stuff. Too continue on the same line of unexpected. Last week I shot a house for a realtor last week. The owner happened to be a relatively big name architect in the Philly area. I was a little nervous as I knew my images would be compared to the photographer that his firm uses. Here again a relatively big name. His name is Tom Crane. Here’s the link to his website; http://www.tomcranephotography.com So you can understand the sense of validation I got when I saw an email from the homeowner after I delivered a copy of the images to him. Here’s what he said.
Thank you so much for sharing your talent. The photos of our house are terrific and clearly attest to your skill and the time you took to compose and light the images.
It’s always nice to have your hard work notice and appreciated.
In my last post I promised I would share some images from the shoot I did. So here they are. I’ve been trying some new techniques I’ve learned reading the Scott Hargis book and studying what Mike Kelley does. I’m really liking the results. Real estate photography is not as easy as most people think it is. Dealing with wide dynamic range of dark interiors balanced against bright windows and sunshine is very tricky. Making things look natural and not over lit by too much flash. Getting the view out the window but not too much. And most importantly capturing the essence of the space. Along with all of this is the ability to render colors accurately. I was the 3rd or 4th photographer to shoot this property. While there the owner expressed to me her concern that none of the previous photographers had reproduced the colors correctly. They ranged from a soft peach in the entry to a deep almost brick red in dining room to a soft yellow in the kitchen. Challenged accepted. She later showed me brochure with some of the images from one of the other photographers. Let’s just say they weren’t accurate and leave it at that. I tried to explain to her that it might not be entirely the photographers fault. That there are a lot of variables when printing an image and making sure that colors are rendered correctly. All while trying not get too technical. After this conversation I thought for a moment about what the client said. That it was a problem with the photographer. Not it was a problem with the printer or the photographer sent images in the wrong color space or the realtor had used the wrong version of the images. No. It was the photographer’s problem. Perception is everything.
At the end of 2013 I made a commitment to myself to not only grow as a photographer but to grow the business as well. If January is any indication, I’m not going to have any problem growing the business. I’ve already done 4 real estate shoots in the past week. I’ve got 3 more scheduled for next week along with an event for the JDRF South Jersey Chapter, a wedding for Faymus Media and one more real estate shoot at the end of the month. If everything on schedule comes through I will have more than doubled the number of real estate shoots I did last January. Plus put another wedding under my belt. The biggest trick is getting all of the future promotions and work together and getting my name out to more realtors. This year I’m also going to put significantly more effort in getting my name to architects and designers. I REALLY want to get into more architectural work. It would be nice to spend the time really putting together a nice architectural shoot. I love getting all of the details together for shoots like that. The planning. The preproduction. And the ability to really craft an image. In the meantime I will continue honing my craft with real estate shoots. Speaking of which. I did a shoot last week for Charles Rappa. A realtor based in Northern Delaware and SEPA. He had me over to shoot a beautiful home of about 4500 sq. ft. While I was getting set-up Charles mentioned to me that house had been on the market before with another realtor. And that realtor had had the house shot several times because the owners were extremely picky in how they wanted the house represented. All Charles said to me was that the owners said “It’s all about the lighting.” Oh boy. Well, I did what I do and held my breath. The owners were out of town and wouldn’t be back for a couple of days. I completed the images and sent them off. Fingers and toes crossed. I heard back two days later. The owners loved the pictures! Thought that they truly represented the house. YEAH! Here’s a couple of examples from the shoot.
Haven’t blogged in a couple of days. Not a whole log going on. Finalizing accounting for the year. Trying to get some sort of game plan together for 2014. I really need to step-up my game next year. I fully realize that I’m going to have to be much more aggressive in my marketing and try even harder to separate myself from the masses. Not quite sure how but it has to happen. Next year marks 3 years I’ve been doing this as my sole income. While not quite unsuccessful, I really need to be more successful. The real estate market is doing much better and I really hope to increase the number of shoots I do 2014. But I do need to find other sources of income. I am really going to push the architectural aspect. I’m sure there is a little confusion when I say that. Most people would be asking, “Aren’t real estate and architecture the same thing?” Well not really. Over the past year or so I’ve come to some really profound realizations regarding the delineation between the two. First is to understand that for realtors the images are just another tool. One that they aren’t going to care about after the property is sold. Secondly realtors don’t really care about how good your images are. As long as they are better than they can take with their point and shoot that’s all that matters. Thirdly because the initial cost comes out of their pocket, they don’t want to spend a lot of money. I’ve done some research on this and the national average price for a real estate shoot is $300. That is for 20-25 images. When you break this down to a per image price it is $12-$15. Remember that’s for unlimited usage. Which usually includes, MLS, Realtors website, print brochures, and God knows what else. As for architectural. These are typically for portfolios, advertising, magazine spreads. These images will be used for years by the architect, builder, or designer. A much different area. As a photographer you get to spread your creative wings a little and can really craft an image. These clients are considerably more discerning when it comes to the quality of image they want. This is where you can really show off your talents as a photographer and create that special image. These clients are also willing to pay for that creativity. I would really love the opportunity to spend several days photographing a property. Waiting for the light to be just right in each room. With real estate you never get that opportunity. Because of the cost limitations you can’t afford to scout the property and wait for the right time of day to shoot each room and spend all day at the property. Personally I like to limit my on-site time to no more than 3 hours when doing a real estate shoot. This way I can get two done in a day when I have to.
Well here’s to a great 2014. Happy Holidays, Merry Christmas, Happy New Year!!
I’ll leave you with the Holiday ad I did for Westtown Township.
Well I didn’t get the cover. Drag. I thought the exterior shot was really great. I’ll be interested to see what image they chose. It is the first time I’ve seen my name next to the words Photography by. I hope this feeling of seeing my name as the photographer of record never gets old. Jo Anne from County Lines magazine forwarded me the pdf of the article and I’m very pleased with how the images turned out. There is always that trepidation when sending things to print. Are the colors going to be accurate? How are they going to crop the images? Which image are they going to use for main shot? Not that you have too much control over it. You prep your files as requested. Check your color space for any major shifts. Then it’s up to the layout artist, editors and printers to handle the rest. I think they did a really nice job.