A blog or two ago I mentioned that I had shot the most expensive property I’ve ever shot. This was a fantastic property to say the least. 17 acres, 4 buildings including a twin guest house, a separate barn/garage and a clock tower and office building. While shooting I found out that this house wasn’t even the original home for the property. It was the stables for the original 250 acre Adrossan farm. It was gorgeous. Meticulously landscaped and cared for. Something else I found out while I was there was that the house had been shot several years ago for Architectural Digest. No pressure. Right? Here’s a little comparison for you. The AD shoot took three days and as the owner put it “An army of people.” I can only imagine how many people were there. Photographer, assistant(s), set dresser(s), producer, and probably a couple of people just to move furniture around. I’m also imaging that there was a truck load of gear as well. Not to mention the editor and post person and post supervisor for after the shoot. My shoot for the realtor…….just 4 and a half hours (plus an additional hour for the night shots) by myself with the realtor. I used one Speedlight and a Gary Fong Lightsphere. No pressure. Riiiiiiiight. Well as someone once said a picture is worth a thousand words………so here’s a few thousand for you to digest.
Well things are starting to pick up. I’ve got 3 real estate jobs scheduled and 2 more pending. So it looks like it’s going to be a busy week. On top of that my girlfriend and I are in the midst of looking for a new place ourselves. It wasn’t until I started looking at all of these different houses that I realized just how bad most real estate photography is. I understand that most realtors don’t think that quality photography is worth the extra cost. Especially on the houses that are in the middle price range. I have seen more images that are under exposed, not framed properly, not level or just plain bad than I thought I would ever want to see. I really can’t believe the number shots of just a fireplace I’ve seen. Do they really think that gives a potential buyer any idea what the house feels like? Especially when the fireplace isn’t clean. There also seems to be an overall aversion to putting the toilet seat down. If I have one bit of wisdom to pass along to realtors it’s this. Take 10 minutes and make sure that the place is clean and de-cluttered. Hide the dirty dishes. Put the kid’s toys away. And make sure the toilet seat is down. In this day and age where most people do their house hunting on line, quality pictures do more to get a potential buyer’s interest than you think. I will admit that I’m fortunate to work with realtors who get it and shoot a lot of high end properties. For that I am truly grateful.
As I promised a while back here are some finished images from a house in Upper Merion. This one was not staged. Just great decorating on the current owner’s part.
Sorry this is getting out to you late today. Been busy finishing images and floor plans from my latest shoot. This was a really nice loft condo in a converted office building in downtown Philly. I really enjoy shooting architecture and interiors. It can be challenging but I think I’m getting pretty good at.